Public Relations Committee - Job Description 

Public Relations is a key tool to promote PATC through the media. 

Working together we hope to cultivate media, prioritize messaging, and attract media coverage for the Club in order to:
• Highlight major accomplishments
• Align our messaging 
• Engage a broader audience
• Raise awareness of our cause and how we are vital to our community 
• Attract more members and volunteers 
• Retain members and volunteers
• Raise needed funding

To join, please complete the survey here. 
Questions: Please contact George Neighbors, Supervisor of Communications at Communications@patc.net

The Communications Team is looking to create a Public Relations Committee in order to:
• Develop a PR strategy
• Align PR strategy with Content Calendar of key Club events 
• Cultivate and manage media relationships
• Create and maintain list of media
• Draft, frame, target and promote media releases
• Pitch stories to the media
• Contribute to crisis communications 
• Develop and maintain a PR toolkit for Council members 
• Help to maximize our communications content through all of our channels
• Train leaders how to be effective spokespeople for PATC
• Develop methods and measure the impact of our Public Relations efforts

Desired skills for the PR Committee include:
• Media contacts in print, digital, bloggers, vloggers, influencers, etc.
• Media relations experience
• Training
• Writing for print and digital
• Editing (video and written)
• Public speaking
• Project management
• Graphic design

Desired traits for the PR Committee include:
• Collaborative
• Detail oriented
• Reliable
• Communicative
• Responsive